Creative Design Services Grit Printing and Direct Mail Services is proud to offer creative design assistance for your next project. We can assist in initial planning and concepts, layout and color correction, and technical assistance in getting your files ready to print. Let our talented team help you make your next marketing and communications project a success. Case Study: Spitler Vehicle Specialties, Ambulance Sales Department Project: Postcard series introducing new sales representative Designer: Sheri Lozak Goal: Make a statement and introduce new sales staff member, Dick Kaiser, to existing and potential customer base. Sheri Lozak Creative Design & Mail List Processing 9 Years Not only was Spitler Ambulance introducing a new face to their long loyal customer base but they had to let their customers know that Dick Kaiser was “their man” and was going to deliver the same exceptional customer service they had come to expect. Dick realized he had a bumpy ride ahead of him. His new customer base was faithful not only to the Spitler organization but to their past Spitler representative. The campaign’s effectiveness also depended on scheduled mailing dates - three postcards and three drop dates. The pieces were coordinated entirely through Grit so all departments were in tune with the the production schedule. An easy flow through design, print, bindery and direct mail meant on schedule delivery - crutial for success. “What helped make this campaign successful was Dick Kaiser’s willingness to cooperate. He did everything I asked him to do and didn’t fuss about it.” –Sheri Lozak Photo by Angela Blair   “The postcard series helped break the ice. When I got the my first meetings my customers had in effect already been introduced to me.” –Dick Kaiser Photo by Angela Blair   Three postcards were mailed two weeks apart. The graphics were intended to generate curiosity and personality. They were followed up by phone calls which in many cases the reply was, “Yea, I saw you on that thing in the mail!” Photo by Angela Blair   The back of the first two postcards did not reveal Dick’s face. Finally, the last postcard exclaimed, MEET DICK KAISER. THIS IS THE MAN YOU NEED TO KNOW! The campaign was deemed successful.   Contact us to assist you with your next brochure, catalog or program design project.