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Spitler Vehicle Specialties, Ambulance Sales Department
Postcard series introducing new sales representative.
Make a statement and introduce new sales staff member, Dick Kaiser, to existing and potential customer base.
Not only was Spitler Ambulance introducing a new face
to their long loyal customer base but they had to let their customers know that Dick Kaiser was “their man” and was going to deliver the same exceptional customer service they had come to expect. Dick realized he had a bumpy ride ahead of him. His new customer base was faithful not only to the Spitler organization but to their past Spitler representative.
The campaign’s effectiveness also depended on scheduled mailing dates
– three postcards and three drop dates. The pieces were coordinated entirely through Grit so all departments were in tune with the production schedule. An easy flow through design, print, bindery and direct mail meant on schedule delivery – crucial for success.